The Singularity of Google


The word ‘Google’ which is the name of a famous search engine, is a play on the number ‘googol’ – the equivalent to the number one followed by 100 zeros. But, really, what is ‘Google,’ all about?

Google was jus’ an ‘Internet search engine,’ – in 1998 — but today, you’d be surprised at what they’re in to. Not only is it the biggest player in internet advertising today, it sends balloons into near-space, outfits  cities like Topeka, Kansas with underground cables, runs your smartphone and tablets and is taking on the wearable tech sector with such items as Google Glass.

Recently, Google purchased a military robot maker, Boston Dynamics. It’s the eighth robot maker Google has snatched up.

The deal indicates the Internet giant and pioneer of self-driving cars is serious about a robot-filled future.  In March 2012, Google file for an application to operate self-driving automobile in Nevada, maintaining the technology is not supposed to replace drivers, but help them.

So far, Google isn’t sharing much about the purchases augmenting it’s newly-launched robotics division. Meanwhile, Google has quietly invested in such companies like ‘Buttercoin,’ a marketplace for virtual currency ‘Bitcoin,’ and ‘Wittlebee,’ a child’s clothing specialist, ‘Kabam, a social gaming start-up; ‘Fitstar,’ a firm looking to create fitness apps, and ‘Nextdoor,’ a local social networking platform.

Add to this, investments in the health sector with companies like ‘23AndMe,’ a biotechnology firm ofering rapid genetic testing, allowing customers to take a swab of their own DNA and have it checked, quickly, for genetic-based diseases. And members of Google’s “X” team, a group working on top secret research projects, were having meetings with officials from the US Food and Drug Administration to discuss their plans.

Google has also acquired Nest, the maker of the energy-saving ‘Learning Thermostat’ and ‘Protect’ smoke alarm for $3.2 billion, headquartered in Palo Alto, California. The merger will help Google gain a toehold into the design and manufacturing of sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke and carbon monoxide detectors.

“Google will help us fully realize our vision of the conscious home and allow us to change the world faster than we ever could if we continued to go it alone,” Nest CEO Tony Fadell blogs. “We’ve had great momentum, but this is a rocket ship. Google has the business resources, global scale, and platform reach to accelerate Nest growth across hardware, software, and services for the home globally.”

Lastly, Google has been tied directly to the National Security Administrations’ Internet data-mining sweep through the use of small tracking files or ‘cookies.’ Experts say given the widespread use of Google services and widgets, most Web users are likely to have a ‘Google PREF cookie’ even if they’ve never visited a Google property directly.

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