Alcoa Can’t Wait


Perhaps it was to help curb the cost of heating or maybe Mom had been visited by aliens, either way she decided one afternoon to wallpaper our bathroom in aluminum foil. Yeah, I know — weird.

She didn’t take very much time in planning it out. She jus’ gathered together supplies on hand like some old contact cement used months before to put up paneling in the living room and hallway.

She also grabbed the several rolls of Alcoa aluminum foil she had stored under the sink. Alcoa Aluminum’s advertisement tagline was: Alcoa can’t wait.

By the end of the day, Mom had a real mess going. She had put up the foil and tried to flatten it out; however it tended to tear, leaving the wall behind it covered in the yellowish-brown glue.

It would take her three days to peal and reapply the aluminum foil to the wall. By that time she had discovered what she would later call her “technique.”

Once she was done, she proudly called everyone into the cramped little space to show-off her work. I’m sure we lauded her for her creative redecoration of our home’s only bathroom.

As she worked on this bathroom project the one comment that kept coming back to her time and again, and first uttered by my youngest sister

Marcy was: “Uh, Mom—-Alcoa can’t wait!”

It was potty-time.

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